Glowroom


Logo and identity design, 2019.

Glowroom is a retail company focusing on organic skincare. It is a small company run by a young skincare enthusiast who wants to give a personal and caring customer service. For this identity I was told to convey the feeling of luxury alongside the organic aspect. The logo is a slightly altered rendition of the typeface Filicudi Solid, a resurrection of an old wood type.



















The identity of Glowroom went through a lot of variations before arriving at the final visuals. Here are a few of the different visuals, such as selecting colours and early sketches before the typeface for the current logo was decided on.